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Sony Music has signed a deal with podcast developers Adam Davidson and Laura Mayer. The plan is for Sony to develop original podcast talent and programming.
Davidson is the co-founder of NPR’s Planet Money and a contributor to This American Life. Mayer is a producer who’s worked for Stitcher, Panoply Media, and WNYC.
Sony says the joint venture will create and distribute original scripted and unscripted programming across multiple podcast genres and subject matters. “Based in Brooklyn, New York, Davidson and Mayer will lead the yet-to-be-named company and focus on cultivating dynamic talent and unique storytelling using Sony Music’s expertise in content creation and supporting new technologies for monetization.”
Commenting on the deal, Davidson and Mayer stated, “It is a thrilling time to be in podcasting with major media and tech companies paying increasing attention to the industry as it quickly grows. Sony Music so impressed us with their focus on supporting artists and the creative process. They understand what it takes to attract the best people and create the conditions where they can do their best work.”
Rob Stringer, CEO, Sony Music Entertainment said, “Adam Davidson and Laura Mayer are acclaimed, visionary journalists and leaders in the podcasting industry, and they share our creator-first approach to content development. We want to enhance opportunities for talented storytellers in this rapidly evolving audio entertainment segment. This partnership will help creators grow their brands and share their work with global audiences across a variety of services and platforms.”