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In a blog post Simplecast says it has created a brand new metric for the entire industry called “Unique Listener.”
Simplecast says its been working to define the metric for a while now. “We invented this little thing we call a “fingerprint” to anonymously identify unique listener devices. Through machine learning, we’re able to know if those devices have listened to a specific podcast and episode before.” Read what Simplecast has created HERE.