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Should Your Show Have A Tagline?

· Time to read: ~1 min

This is an archived page from 2020. Find out more

It depends, according to Mark Des Cotes of Podcast Branding. Des Cotes writes that it depends on how clear your show’s title is. “If a potential listener reads your show’s title and immediately knows what your podcast is about, a tagline is not necessary.”

“However, if a potential listener reads your show’s title and is left wondering what your podcast is about, you may want to provide a tagline for added clarification.”

Des Cotes gives the following example: “If your podcast title is “Good Boy Dog Training,” it’s pretty clear that your show is about training dogs. Therefore a tagline is not required. However, if your show is just called “Good Boy,” it could be about any number of topics. Adding a tagline such as “Helping dog owners create obedient companions.” will help clarify what topic your show covers, dog training.”

Check out Des Cotes’ full blog HERE.

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