eMarketer is reporting that while Spotify continues to expand its podcast listenership in the US, Apple Podcasts’ has stagnated. eMarketer is forecasting that Spotify will surpass Apple in listenership by the end of this year.
eMarketer projects that Spotify will have 28.2 million monthly podcast listeners over Apple’s 28.0 million, and they predict that number will increase in the years ahead.
eMarketer also reports that overall listenership to podcasts will slow down for the next few years. “Despite this overall deceleration, Spotify’s growth among that listener base will continue to increase through the end of our forecast period in 2025.”