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The percentage of the 18+ Black population who are monthly podcast listeners has increased nine points from 2020 to 2022, outpacing the growth among the total U.S. population.That’s according to new data from Edison Research.
More than forty percent of the Black population in the U.S. are monthly podcast listeners.
43% of the Black 18+ population in the U.S. are monthly podcast listeners. That number is five points higher than the number of the overall 18+ population who report listening to a podcast in the last month, 38%. It’s also up from 36% of the Black U.S. population 18+ who said they listened to a podcast in the last month in 2021.
The findings are from the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA.