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As a result of years of conversations with podcasters RadioPublic is offering a free podcast marketing course, delivered daily by email over 21 days.
Each day, a conversational, educational message directed at podcast creators covers another form of podcast marketing. Lessons range from tried and true promotional and audience growth tactics specific to podcasting and approaches cribbed from other forms of media marketing. RadioPublic provides scheduling templates, strategic guidance on marketing campaigns, and loads of examples. Podcasters can get the free marketing course by visiting https://podcasters.radiopublic.com/marketing.
Here’s a run of the three weeks of lessons: Linking to your podcast Embedding your podcast Podcast websites Sharing your podcast Social media planning Email newsletters Becoming a podcast ambassador Creating a podcast press kit Where to send a podcast press kit Community engagement Live events Planning for a social media campaign Running a social media campaign Planning for an ad campaign Running an ad campaign Podcast merchandise Cross-promotion and guesting on other podcasts Episode swaps Buying ads on other podcasts DIY podcast networks
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