This is an archived page from 2019. Find out more
During the Entercom quarterly earnings call, Wednesday, CEO David Field said Cadence13 and Pineapple Media are a great fit for the company. He said it’s a huge advantage being a broadcaster and it was a relatively small investment for what the company got in return.
Field believes the scale Entercom has gives the company a strong competitive advantage against others coming into the space without that type of footprint. Here’s what Field told Entercom employees about the deals.
In a note to employees, Field wrote that with these two acquisitions, Entercom will become one of the top three podcasters in the United States, and a leading creator, distributor, and seller of top-rated podcast content. “Combining Entercom, Cadence13, and Pineapple Street creates a business that develops or exclusively sells podcasts that generate more than 150 million downloads each month. To put that number in some context, Podtrac, which is the industry’s most cited research source, listed NPR as the #1 publisher of podcasts with 144 million monthly downloads.
Some of the shows in the Pineapple Street Media catalogue include The Clearing, To Live & Die in L.A., and Running from COPS.
So what does all of this mean for the future of Entercom, according to Field? “We believe these moves make us a much stronger company by broadening our product line and making us a more formidable competitor across the entire audio landscape. We now are a unique leader in the audio universe with one of the two leading broadcast radio station groups and the greatest collection of premium, original, local audio content in the country, and now also a top-three player in podcasting with what is arguably the best national podcast content, the home of RADIO.COM, the fastest-growing digital audio app in the country, and backed by Entercom Advanced Audio, bringing to market a burgeoning set of data, analytics, and attribution capabilities. In short, we are incredibly well positioned to grow our business significantly and compete for a far greater share of customers’ total ad spending.”