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Public media organization PRX has hired Gretchen Borzi for its marketing team as Senior Director of Brand, Creative, and Digital Marketing. She’ll oversee the organization’s brand strategy, creative design, web strategy, and digital arm of the marketing division.
Borzi previously served as the Director of Marketing and Audience Development for the world-renowned Boston Symphony and Boston Pops Orchestras, as well as the annual summer music festival at Tanglewood in western Massachusetts.
Borzi will also guide campaign development and management of PRX’s digital and social platforms in order to engage listening audiences, donors, and creators. In addition, Borzi will forge new pathways to build awareness and to drive conversation around PRX and its audio content partners. A partner to storytellers, journalists, and acclaimed independent creators, PRX is a leading distributor and producer of public radio programming and of podcasts heard by millions.
“I’ve enjoyed many years of supporting the work of creative talent on the stage. Now, I’m eagerly looking forward to supporting the creators and storytellers shaping the future of audio,” said Gretchen Borzi, Senior Director of Brand, Creative, and Digital Marketing at PRX. “The PRX portfolio offers such enriching content and I’m excited to work with the team to build greater awareness of this meaningful, trusted work with engaging and informative digital content.”
Borzi reports to Donna Hardwick, Chief Marketing Officer at PRX.