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Taylor Wagener, Raw Dog Ryan Church and Mandi B started their podcast for several reasons. They were told they had great comedic chemistry and a crazy sense of humor when they got together. Podcasting enables them to put it all there and entertain the masses. In the PBJ spotlight today, Sensible People.
PBJ: How long have you been podcasting? Taylor Wagener: Our first meeting of the minds was in February of 2017. We didn’t really start establishing our brand and mapping out our plans until later that Spring and then ultimately launched in early October. We just hit our one year anniversary (as far as the public is concerned) in October of 2018, but as far as committing to becoming podcasters it’s been nearly two years.
PBJ: Why are you podcasting? Taylor Wagener: Multiple reasons. We started because we were told numerous times that we had a great comedic chemistry and an outlandish sense of humor collectively. The podcast platform enables us to bring that together, share it and entertain the masses. It also gives us a place to be creative and voice our observations as storytellers.
PBJ: What is your podcast about and how did you pick this topic? Taylor Wagener: We tell people that Sensible People is an absurd observational comedy with games, stories, comedy skits and celebrity interviews. We make people cringe, but most importantly we make people laugh.
PBJ: What is it about your show that you believe makes listeners laugh? Taylor Wagener: Our listeners laugh because we are outrageous, yet real. Our humor is relatable, and whether you agree with it or not it’s understandable and makes you think.
PBJ: What has been your biggest success so far? Taylor Wagener: Our biggest success has been finding our voice with a fanbase that is looking for a type of comedy that is unique and absurd. That audience we have found drives us.
PBJ: What’s your website address and where can people listen? Taylor Wagener: www.SensiblePeoplePodcast.com houses not only all of our episodes, but also some background information on us and our merchandise shop. Our episodes are available for download on all major platforms including: Apple Podcasts (iTunes), Stitcher, Spotify, TuneIn, Google Play, Podchaser, Overcast and more.
PBJ: How is the merchandise selling? Taylor Wagener: Merchandise sales have been slow and steady. They certainly come through, but not at the rate we’d like them to in the near future. We hope to promote this more and really hit it hard with merch in the months to come.
PBJ: How are you marketing your podcast? Taylor Wagener: Pounding social media hard on Twitter, Instagram and Facebook. @sensible_people on Twitter, @sensiblepeople on Instagram. We’ve done some ads and try to get involved in the Chicago comedy scene as well.
PBJ: What ads did you use and how did that work? Taylor Wagener: We’ve played around with some social media type ads and featured listings on sites like PodcastRepublic, etc. It’s necessary to get your name out there and at least try opportunities as they present themselves. Exposure is king and the money spent can be made back in the long run when you produce enjoyable content.
PBJ: How many downloads/listens are you getting? Taylor Wagener: We keep the exact figures reserved for business dealings, but we can say that growth has been tremendous, especially in our second season which began in August.
PBJ: What are your biggest challenges? Taylor Wagener: It’s hard to compete in a world of podcasts that are dominated by pre-existing celebrities, but we’ve found a way to wiggle our way into nooks and take over Chicago as a top comedy podcast in a large city. Marketing and growth will always be the biggest challenge without limitless capital.
PBJ:Are you making any money? Taylor Wagener: Yes, but not enough to sustain this full time… yet.
PBJ: Do you care about making money? Taylor Wagener: Yes, we intend to not only continue our path to becoming a top comedy podcast that tours, but also have visions to leverage the podcast for other opportunities.
PBJ: What advice do you have for other podcasters considering launching one of their own? Taylor Wagener: Make a plan from the beginning and treat it like a business. Don’t half-ass anything. Your success will be a direct result of your hard work.
PBJ: What equipment are you using? Taylor Wagener: We use a lot of Behringer equipment from Amazon, all affordable. We host through Blubrry, edit through Audition, and record remote guests via Skype.
Follow Taylor on Twitter @taylorwagener Listen to the podcast HERE
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