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Digital audio boutique, Price Brothers, has announced the launch of its latest initiative, branded podcasting. Price Brothers was launched in 2021 as an off-shoot to sister company Oink Ink Radio.
Dan Price said, “When we looked around at the firms currently creating branded content, they mostly all came from a podcasting background. None had the marketing or advertising pedigree we have. To us it’s not enough to produce a show, you need to connect, engage, and inspire listeners to take an action. And so first and foremost: the show’s gotta be great.”
Jim Price added, “For us, the draw to branded podcasting was the incredible engagement value of podcasts. The digital space affords us a new platform for the creative audio storytelling we’re known for.”
Under the Oink Ink moniker, brothers Dan and Jim Price have won hundreds of awards for their audio ads, including at Cannes, One Show and at the Radio Mercury Awards for their work with long-time client, Staples.