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The iHeart Podcast Network in Australia has signed a new partnership deal with podcast measurement and attribution company, Podsights. The partnership means that Podsights’ reporting and attribution capabilities will now be included with every iHeartPodcast Network Australia campaign.
Each client is provided with their own dashboard to track reporting across impressions, reach, frequency, location and more. Clients can take measurement a step further with attribution, monitoring conversion from listen to website visit and purchase.
“We are excited to expand our partnership with ARN,” said Sarah Cotenoff, Head of Partnerships at Podsights. “The introduction of our technology across all iHeartPodcast Network Australia campaigns instantly elevates measurement standards and expectations for local advertisers to track their return on investment.”
“Podcast measurement has historically been an issue for brands,” said Corey Layton, Head of Commercial Audio and Podcasts. “Podsights has set the standard of what advertisers should expect which, combined with the strength and scale of our podcast slate, provides brands with a highly effective and measurable channel to engage audiences.”