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The Meet Group, a company in the mobile meeting space, has added Podcoin, a mobile app that rewards podcast listeners, to its portfolio of mobile apps.
With more than 40,000 monthly users today spending an average of six hours a week listening to podcasts, Podcoin gamifies podcast listening by paying the listener one Podcoin for every ten minutes spent listening. Leaderboards show the top listeners, and listeners can follow each others’ profiles. Podcoin currency can be redeemed for rewards, including gift cards, headphones, and more.
Podcoin CEO Geoff Cook said, “Within four months of initial launch–and entirely organically–the app surpassed one million daily listening minutes. We look forward now to bringing Podcoin to our 15+ million monthly users, across our livestreaming portfolio of social apps. We expect that 40% of our US audience will listen to a podcast in the next month. We see an opportunity to reach not only these users, but also the other 60%, as the podcasting industry continues to rapidly expand.”
“Our mission has always been and continues to be about increasing human connection, and podcasting is an inherently intimate medium. It makes you feel like you are in the room, participating in a meaningful conversation,” said Cook. “We see an opportunity not only to help our users discover content, but also to participate in meaningful conversations around that content. We expect to roll out likes, comments, and an enhanced social graph in the coming months to encourage connection. We see podcasts as an untapped interest graph and a relevant signal for meeting new people. If our livestreaming video experience is the lean-in, interactive blend of connection and entertainment, podcasting is its lean-back audio complement.”
“While of course we focus the vast majority of our resources on livestreaming video with more people working on it than ever before, we also see the importance of exploring truly new, blue sky ideas,” said Cook, “as we have done throughout our history. Audio is a clear adjacency to video and podcasting is one of the fastest growing segments of audio. We want to enable social experience around podcasts, and we believe Podcoin has the right hook at the right time to appeal to our 15+ million monthly users.”