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Podchaser has added podcast sponsorship data to the Podchaser API. That means that developers and partners with Pro API can now access sponsor data for the top 5,000 podcasts’ past sponsors and each brand’s sponsor history with their estimated ad spend.
The company says the new data will allow brands, media monitoring companies and networks to quickly incorporate podcast sponsorship information into their own apps, services, and dashboards.
In a press release on Thursday the company said, “We’re excited to help advertisers and podcast networks with our newest API feature: sponsor history. Simply search Podchaser for one of the top 5,000 podcasts or their episodes to find what brands have sponsored that show in the past. This allows advertisers to better understand brand fit and networks to target new clients for their own shows.”