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According to Magellan AI Samsung increased its estimated spend on podcasts more than any other brand. In this report Magellan AI tracked which advertisers increased their advertsing the most from May to June.
Of note, only 5 of these advertisers were active in June 2019 and only 1 spent over 5 figures. None of the CPG advertisers listed were active in June 2019. See more about this report HERE.