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Podcast Movement, the annual gathering of the podcast industry, has announced the sessions for this year’s Industry Track, presented by media research firm Coleman Insights.
This year’s track will focus on helping podcasts improve in the areas of branding and content. The opening session, “Outside Thinking for Podcasts,” is set to kick off the track at 9 a.m. on Wednesday, August 14, hosted by Warren Kurtzman and John Boyne from Coleman Insights. The session will combine surprising headlines from a recent Coleman Insights podcast study and introduce attendees to a breakthrough strategy called “Outside Thinking.” This strategy will allow podcasters to better understand what behavioral factors influence the decision to consume their shows.
Other sessions include a look at remote audio data with Stacey Goers from NPR, guidance on selling in a platform world with John Fitzgerald of ESPN, and a “State of Podcasting” overview from Podcast Hall of Famer Elsie Escobar.