Tom Webster posted a chart of the U.S. Population in 2018 and another of Edison’s most recent Infinite Dial data on monthly podcast listeners. And, Webster points out, they are nearly identical. He says that’s wonderful for the podcasting industry. “That means podcast producers have a wonderful opportunity to create an equally diverse portfolio of content. With the podcast audience essentially mirroring America, podcasters truly have an entrée into winning over the 52 million Americans who have heard of podcasting, but haven’t yet taken the podcast plunge.”
That chart has come a long way from ten years ago.