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Podcast Listening Booming

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This is an archived page from 2021. Find out more

It’s like your report card came out and it was all A’s. It’s like Santa came down the chimney and gave you a brand new bike you didn’t even ask for. The 2021 Infinite Dial report from Edison Research and Triton Digital was nothing but good news for podcasting.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week.

The latest Infinite Dial stats show that about eighty million Americans - 28% of the U.S. 12+ population - are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The new data states that 78% (222 million) of Americans are now familiar with podcasting, 50% of podcast listeners are between the ages of 12 and 34 and 28% (80 million people) now listen to at least one podcast per week.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

Despite a world-wide pandemic, podcasting had a very strong year.

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