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Edison Research is reporting that for the first time since its Share of Ear study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This marks an all-time high for podcasting.
The latest findings show that the share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014.
Edison’s Tom Webster revealed the data today at Podcast Movement’s virtual conference. 