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Multicultural podcast agency network Pod Digital Media has announced a new advertising partnership with McDonald’s. The deal includes custom segments and content featuring McDonald’s offerings in addition to specialized ads targeting diverse young audiences.
Pod Digital Media will support McDonald’s by creating custom content, placing pre-roll, and mid-roll advertisements across the network’s African-American, Asian-American & Pacific Islander, Hispanic, Gen Z, and Esports properties.
“My first job as a teenager was working in McDonald’s as a drive-thru cashier and to now work with the brand to amplify Black and other voices is a dream come true," said Gary Coichy, CEO and head of partnerships, Pod Digital Media. “We are thrilled to partner with McDonald’s especially in light of the company’s commitment to accelerate advertising investment in diverse-owned media companies that reflect its diverse customers, crew members, and communities.”
“Partners like Pod Digital Media make it possible for McDonald’s to authentically connect with our customers,” said Michael Joiner, Director of US Marketing DEI Strategy, McDonald’s USA. “Diverse-owned media provide opportunities for our fans to see and hear stories told for and by their community, making McDonald’s a place where you can enjoy your favorite meal while feeling seen, heard and respected.”