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In this week’s episode of Bob Pittman’s Math & Magic: Stories from the Frontiers of Marketing the host has as his guest legendary television journalist and anchorman Tom Brokaw, and they’ll diving deep into both the analytical and creative side of marketing.
Listeners will hear how Brokaw worked his way up from a little radio station in Omaha, why he thinks Watergate turned everyone into an investigative reporter, and how saying yes to opportunities and following his curiosity gave him the edge when the Berlin Wall came down. Plus, how he got a generation of quiet war heroes to finally talk about their experiences.
You can catch the whole thing – as well as past episodes – HERE.