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This week, Bob Pittman’s Math & Magic: Stories from the Frontiers of Marketing features Fred Seibert, founder and CEO of Frederator Networks, Inc. and Frederator Studios. The conversation dives deep into both the analytical and creative side of marketing. Seibert helped shape the look of MTV and craft a brand image for Nickelodeon, as well as running Hanna-Barbera and commissioning some of Cartoon Networks most iconic modern cartoons, including Powerpuff Girls and Johnny Bravo.
You can listen HERE.