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This week on Math & Magic: Stories from the Frontiers of Marketing, Pittman will interview iHeartMedia’s Executive Vice President and Creative Marketing Officer, Gayle Troberman.
Listeners will hear about her 90s start-up, why she believes audio and Instagram are the “two giant green fields” every brand needs to be playing in, and how Microsoft’s reluctance to use the word “advertising” helped her become a pioneer of branded content.
To listen, go HERE.