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Edison Research announced the top ten most recalled brands in podcasting for Q1 2021, taken from their research service, the Podcast Consumer Tracker. HelloFresh, Manscaped and Betterhelp topped the list.
The Podcast Consumer Tracker measures the weekly reach and demographics of the leading podcast producers, as well as sales targeting and behavioral information about their U.S. audiences. The new brand tracker feature ranks podcasting’s leading advertisers by asking weekly podcast listeners to name all of the brands they remember hearing in podcasts over their last week of listening. The service also measures aided recall of a sample of the most-advertised brands in podcasting.
The top ten most recalled brands in podcast advertising in Q1 2021:
- HelloFresh
- Manscaped
- BetterHelp
- Audible
- MeUndies
- Squarespace
- GEICO
- Spotify
- MyPillow
- (tie) Amazon, ZipRecruiter
How The Study Was Conducted: The Podcast Consumer Tracker Q1 data is based upon 2,000 online interviews with weekly podcast consumers in the United States, ages 18 and older. Brand ranking based upon unaided, verbatim recall of brands advertising in podcasts listened to in the last week. Interviews were conducted in English and Spanish from 1/7/2021 – 3/30/2021. All respondents reported listening to podcasts in the last week. Data weighted using The Infinite Dial® 2021 from Edison Research and Triton Digital.