PeakMetrics, the media intelligence platform that helps to manage brand reputation, announced the availability of podcast monitoring through its partnership with Podchaser, whose mission is collecting, and distributing podcast insights to power discovery for listeners, podcasters, and brands.
The partnership enhances PeakMetrics’ media monitoring capabilities, which tracks broadcast TV and radio, hundreds of thousands of online news websites and blogs, and millions of social conversations across several social networks.
“As communications shift to new channels, such as podcasts, the need to measure how podcasts shape influence is increasingly important. Podchaser has an extensive library of content as well as the measurement data that modern communications teams require. We’re excited to deliver these capabilities to our clients using Podchaser’s API.”, said Nick Loui, co-founder of PeakMetrics.
Cole Raven, Co-Founder of Podchaser, added, “PeakMetrics is at the forefront of thinking about the future of online media and building influence. We are eager to support their mission.”
As part of the partnership, Podchaser will also have access to PeakMetrics’ data platform and analytics for integration into Podchaser. The integration of Podchaser data allows PeakMetrics’ clients to quantify performance in this channel and benchmark it against other media channels.