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Many podcasters also broadcast their shows on Facebook or YouTube for additional exposure. It’s hard to generate any real revenue when using those two platforms. Patreon has entered the video platform battle.
The company says it has built an offering for sharing and monetizing video that’s completely outside of the ad-driven ecosystem. “This encourages creators to share the content they want with their community, not what will perform well for the algorithm. No required pre-roll. No frustrating mid-roll. No ads over the video.”
Here are the features Patreon is touting: - Premium mobile and web experience for fans: Smooth playback controls, save play state, picture-in-picture on mobile devices, and custom thumbnail images.
- Custom previews: Creators can create and share free and public previews of exclusive video content to help convert interested fans into patrons.
- Audience insights: Creators will have access to deep data and insights beyond view counts so they can hone in on the work their fans find engaging.
- Video everywhere: Patreon Video can be cast to other devices via iOS Airplay (available today) and Android Chromecast (coming soon) Other best-in-class video features: HD-quality, ad-free, and no limit to the length of videos
Patreon has been testing its video product with a select group of podcasters for several months and is now expanding access for creators on the Pro and Premium pricing plans at no additional cost through 2023. All eligible creators will get 500 hours of uploaded videos through the end of 2023.