Pandora Rolls Out Beta Platform

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The streaming company expects the finished product to be available to all Pandora users in a few weeks. The new platform is powered by Pandora’s Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. 

CEO Roger Lynch said, “It might feel like podcasts are ubiquitous, but 83 percent of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start. Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”