On Tuesday, Pandora introduced Pandora Stories, a combination of podcasts and music playlists. Pandora Stories allows artists to create music playlists interspersed with voice tracks so they can tell the stories behind the music.
Also, through Pandora Stories, musicians, actors, filmmakers, athletes, celebrities, authors, and podcasters will have access to Pandora’s catalog of fully-licensed songs to contextualize their stories. The first collection of Pandora Stories features John Legend, Daddy Yankee, Lauren Alaina, Perry Farrell, Wes Anderson music supervisor Randall Poster, and Amy Winehouse collaborator and Dap-Kings guitarist Tommy Brenneck, with forthcoming stories from 2 Chainz, Rob Thomas and others.
“Pandora Stories exemplifies our commitment to continually innovate for both our listeners and for artists and creators of all kinds using the power of music and audio storytelling tools,” said Chris Phillips, Chief Product Officer, Pandora. “Pandora’s first-of-its-kind Artist Marketing Platform set the standard for empowering creators in the music-streaming space, and continues to lead the way.”