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NPR Slips on Latest Media Monitors Chart

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This is an archived page from 2022. Find out more

The iHeartPodcast Network retained the top slot on the latest Media Monitors ranker to start 2022. NPR is off the top publishers list this quarter, replaced by a number of larger commercial podcast publishers. The research firm says that although NPR has 3 podcasts in the Top 200, they were not enough to overcome a surge in popularity for productions from SiriusXM, Amazon Music/Wondery, Audacy, as well as smaller publishers including Kast Media, Barstool Sports, and The Roost. New shows on their list include Questlove Supreme (#46), Murder With My Husband (#49), Princess of South Beach (#121) and Red Table Talk (#158). Welcome to Our Show (#197) a podcast about the TV show New Girl.

Independent podcasts using Patreon to distribute premium versions and/or give listeners a way to support the show, tallied 15 (up from 13 last quarter) in the Top 200. Independent shows (no mentions of Patreon on their websites/podcast descriptions) counted for another 27 of the Top 200.

The latest Media Monitors Podcast Listener survey was fielded between March 14th and 31st. Participants were screened on whether they had listened to a podcast in the last 7 days, then asked to list the podcast titles. They were also encouraged to consult their podcast app of choice during the survey. These unassisted responses were then individually matched back to unique RSS feeds which were polled to collect information about genre and publisher.

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