Fresh off the news that YouTube was actually going to lean into podcaststing more, NPR makes the announcement that the video service will bring over 20 of its podcasts to the platform, including Up First, Fresh Air, and The Limits.
Global Head of Podcasting at YouTube Kai Chuk said, “Podcasters have been leveraging YouTube’s reach for quite some time. In fact, a good portion of the more than one billion hours watched per day on YouTube is podcasting content from creators, artists, and others looking to share their unique perspectives. We are very excited about partnering with NPR to continue the growth we’ve seen in this area over the last few years, and look forward to expanding our relationship with them in the future.”
SVP of Programming and Audience Development at NPR Anya Grundmann added, “It’ll be great to have our public service journalism searchable and accessible in ways it never has been before, and to have a new space to explore content ideas.”
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