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The two companies are first to earn the Podcast Measurement Certification. The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.
In a press release, the IAB states that podcast advertising has been challenged by a lack of uniformity in measurement systems and metrics. “Meaningful measurement has been thwarted by an inability to connect, track, and analyze user requests; measurement products that use dissimilar, proprietary algorithms; and a lack of an agreed-upon set of metrics and their meanings. With the Podcast Measurement Compliance Program, the IAB Tech Lab seeks to ensure these common challenges are addressed.”
The IAB Tech Lab Seal of Compliance for Podcast Measurement includes the following metrics: Download Listener Ad Delivery
To learn more about the IAB Tech Lab Podcast Measurement Compliance Program, go HERE.