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Nielsen has announced that Podcast Media Marketing has subscribed to its Podcast Listener Buying Power service. Podcast Media Marketing is the sales and sponsorship team for many top podcasts including, This American Life, Serial, Joe Rogan, Armchair Expert and Anna Faris.
The service was launched by Nielsen in August.
Nielsen’s Podcast Listener Buying Power service allows clients to profile shows using program titles collected from Nielsen subscribers in order to connect listeners with advertisers and specific program-level insights.