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Ratings and measurement company Nielsen has launched Gracenote Audio On Demand, a standardized and enriched dataset enabling navigation, search and discovery of more than 37 million podcast episodes across all digital platforms.
According to Nielsen this new product will give streaming music platforms, consumer electronics companies, Multichannel Video Programming Distributors and automakers the ability to create personalized listening experiences, allowing podcast and talk radio fans to connect to a broader range of personalities and topics.
“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen. “This is due to the sheer volume of content and lack of descriptive metadata and identifiers used to power search and discovery algorithms. With Gracenote Audio On Demand, we are applying the same rigor, methodology and approach to podcasts that currently underpins next gen search and discovery of today’s TV shows, movies and music.”
At launch, Gracenote Audio On Demand will have standardized podcast titles, descriptions and imagery across more than 900,000 podcast series. Each podcast series will be assigned a popularity score to help surface the most popular content, while the top series will leverage more descriptive information such as Category Hierarchy and Celebrity Links for more powerful universal search across platforms and cross-media linking capabilities.