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Blubrry has introduced a new podcast statistics user interface that includes two new data points for Blubrry’s Advanced Hosting customers. The new features are Listener Retention and Impactful Plays over a show’s lifetime.
Impactful Plays is a metric that allows advanced hosting creators to determine how meaningful their content comes across to their audience. It provides a picture of how many people are listening to a notable length of their episode. Blubrry says this metric is a first in the podcasting space. The Retention Graph is a metric that provides an at-a-glance breakdown of completed plays and partial plays of media. Blubrry customers can use this new data to gain insight into how long their audience listens.
Read more about the new Blubrry stats in a blog posting HERE.