Southern California Public Radio has announced the launch of LAist Studios, a new podcast development and production studio.
Television executive and producer Angela Bromstad has been brought in as a senior advisor to LAist Studios. In this role, she will act as a key resource to the studio while overseeing development of the initial slate. Bromstad previously served as President, Primetime Entertainment for NBC and Universal Television Studios, where she and her team developed and oversaw 30 Rock, The Office, Community, Parks and Recreation, House, and Friday Night Lights.
SCPR CEO Herb Scannell said, “With LAist Studios we are making a commitment to telling stories that go beyond the surface to reflect the rich cultural landscape of Los Angeles, embrace the city’s unmatched eye toward diversity and inclusion, and showcase the resolve and hustle emblematic of Angelenos. Los Angeles is the American City of the next 20 years, and we want to use this as an opportunity to champion its forward-thinking mentality.”
Podcasts from the studio will fall into three categories:
1) Stories inspired by the Los Angeles conversation.
2) Southern California-inspired factual and fictional narrative programs.
3) Stories anchored by the award-winning journalism upon which SCPR and its network of public radio stations is built.
LAist Studios is made possible with the support of Southern California Public Radio listeners, led by a donation of $1.5 million from Gordon Crawford, former SCPR board chair and active life trustee, and his wife Dona Crawford. As investors whose influence stretches far and wide within the media and entertainment community, the Crawford family’s support is a show of confidence that LAist Studios will become an institution, progressing SCPR’s continued ability to reach listeners in an on-demand world with LA-minded stories that will resonate locally, nationally, and globally.