New Podcast Launches With Two Big Advertisers

0

Digital audio advertising platform DAX is the exclusive distribution and monetization partner for AMERICA 2.0, a new political drama serial. This original podcast launches with ADT and GEICO signed up as its first advertisers. The 6-episode podcast stars Laurence Fishburne and Patrick J. Adams.

AMERICA 2.0 tells the story of Seth McGuire (Adams), a first term congressman who happens to be an idealist and profound optimist. Entangled in his first ever controversy, Seth finds himself unable to navigate treachery in Washington D.C. His only hope comes from his big idea, which will be revealed in the show’s first episode.

“We’re seeing tremendous growth in the podcast space as more and more people are consuming serials through audio channels,” said Matt Cutair, CEO of DAX US. “AMERICA 2.0 has all of the ingredients to build a loyal following – a timely story with a stellar cast – making it a valuable investment for brands and sponsors looking to connect with audiences in new ways.”