This is an archived page from 2022. Find out more
That comes from Magellan AI which just released its Q3 2023 Podcast Advertising Quarterly Benchmark Report. The report analyzed advertising data from more than 78,000 episodes of popular podcasts.
The results from the study showed that in Q3 1,878 new brands or products were advertised on podcasts. Brands in the Live Entertainment category nearly doubled their spending in the quarter. Fantasy Sports, Consumer Electronics, Investing and Home Improvement are also growing categories for podcasting.
And, 8 of the top 10 spenders in Q3 were also top spenders in Q2.
Download a free copy of the full Magellan AI report HERE.