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Yesterday we told you about Spotify’s new Streaming ad-insertion technology that the company says will deliver more targeted, measurable ads in podcasts. Today, we get detail from Spotify VP and Head of Ads Business Jay Richman
In an interview at CES Richman says Spotify’s Streaming Ad Insertion technology will make podcast ads targetable, relevant to the people who hear the. And, he says the technology will make it easier to prove they are effective ads. “Our research shows that a staggering 81% of listeners have taken action after hearing audio ads during a podcast. This means that podcast ads are already effective in allowing creators to earn more off their hard work. So with SAI, we’re taking formats that traditionally have been more of a static experience and making it a more personalized and attractive one. It’s not just about reach and numbers, but about impacting the ideal audience and knowing it. It’s a great opportunity for brands to have measurable impact.”
Spotify will first roll the technology out in original Spotify podcasts in an early testing phase.