This is an archived page from 2019. Find out more
A new study out from Advertiser Perceptions shows that 75% of advertisers surveyed are discussing the potential of podcast advertising and 42% are actively considering buying ads in the next six months. Currently, 39% are advertising in podcasts, up 7% from a year ago.
EVP of Marketing at Advertiser Perceptions Frank Papsadore said, “The audio industry continues to innovate in response to consumer needs, habits and preferences. Podcast growth is a clear-cut example. Add to their wide range of topics, new media superstars, and provocative, unedited content - the unprecedented growth of new listening tools like smart speakers - and it’s clear that an entertainment revolution is well underway.”