This is an archived page from 2020. Find out more
Digital platform company Minute Media has chosen Triton Digital to power the delivery, monetization, and measurement of its podcast content. Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’ Tribune show.
Minute Media will also leverage Triton’s ad server to dynamically insert targeted audio ads into their streams.
Ron Petty, Global Director, Programmatic & AdTech Partnerships at Minute Media said, “Triton’s Podcast Metrics measurement data will enable us to analyze our total listening audience across our premium publishing brands, providing us with valuable insight into our most engaging shows which will help inform our content creation as well as our advertising strategies moving forward.”