Stitcher and veteran journalist and podcast host, Shankar Vedantam, announced that Stitcher’s advertising arm, Midroll, will become the Hidden Brain podcast’s new and exclusive advertising sales partner.
Beginning October 1, the ‘Hidden Brain’ podcast will be independently produced by Hidden Brain Media. The long-lasting top 50 show will be freely available on podcast platforms everywhere. At this time, the Hidden Brainradio show will continue to be distributed by NPR to some 350 stations around the United States.
“We’re very excited to add ’Hidden Brain’ and its devoted audience to the Midroll roster,” said Erik Diehn, CEO of Stitcher, parent company of Midroll Media. “We are firm believers in Shankar’s principle of the power of ideas, and believe this relationship will continue to elevate his guiding principle through our experience, expertise and extensive industry network.”