Megaphone Launches New Tool for Publishers

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Hosting company Megaphone has launched a new data and analytics tool it says will provide real-time visibility into podcast impressions, downloads, and listener engagement.

“The Unique Listener Performance tool counts among the most granular and comprehensive analytics offerings available to podcast publishers,” said David Adams, VP of Product at Megaphone. “It represents a major advancement in the transformation of podcast publishing from a cottage industry into a thriving and scalable digital publishing channel.”

More details HERE.

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