Spotify’s Megaphone is launching an audience insights tool for podcasters which will be powered by Nielsen. The new reporting tool will offer publishers a real-time look at their listeners’ demographics, interests, and behaviors.
Through the dashboard, publishers will see insights about which audiences are listening and compare trends year-over-year across their entire podcast network or on an individual show-by-show basis.
Matt Turck, Head of Megaphone Publisher Solutions, will be discussing the new dashboard live at Podcast Movement today.
More details on the new product can be found HERE