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Westwood One Podcast Network is moving to the Megaphone platform to utilize its hosting, publishing, dynamic ad insertion, campaign management, and analytics tools to deliver targeted ads to podcast listeners. Westwood One will also have the opportunity to opt into Megaphone Targeted Marketplace in the future.
“Westwood One Podcast Network is dedicated to distributing, marketing, and monetizing high-quality original content at scale,” said Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One. “Megaphone’s highly innovative hosting and distributing technology, as well as their sophisticated audience targeting solution, make them the perfect partner.”