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Media Monitors Has iHeart Topping Their Chart

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The participants in the latest Media Monitors Podcast Listener survey were asked whether they had listened to a podcast in the last 7 days, then asked to list the podcast titles.

Participants were encouraged to consult their podcast app of choice during the survey. Media Monitors says these unassisted responses were then individually matched back to unique RSS feeds which were polled to collect information about genre and publisher.

Here are the results they came up with for the top ten publishers from that survey done in late September.

Looking at specific shows, The iHeartPodcast Network had another strong quarter, retaining its overall lead for most podcasts in the Top 200 within Media Monitors’ measured sample. Stuff You Should Know moved from #10 to #5 overall while The Breakfast Club jumped from #32 last quarter to #15. New shows this quarter included Oral Sessions with Renée Paquette (#85) and The Colin Cowherd Podcast (#90), both produced in conjunction with The Volume, a sports focused network launched in January and coproduced by Colin Cowherd and iHeartRadio.

NPR lost its place in the #2 slot this quarter to SiriusXM. NPR has been relatively consistent quarter-over-quarter, but with the recent acquisition of 99% Invisible (#62) and the launch of several SiriusXM branded shows including Comedy Gold Minds with Kevin Hart (#92), we have combined SiriusXM’s Stitcher Originals, Earwolf, and Laugh Out Loud Radio under a single entry.

Audioboom Studios and Audioboom Creator Network has also been combined and includes an impressive slate of shows propelling them into a tie with Amazon Music/Wondery for fourth. Audioboom’s Dark History jumped from #22 to #7 this quarter, and Crime Weekly jumped from #282 to #44.

Independent podcasts using Patreon to distribute premium versions and/or give listeners a way to support the show, tallied 18 in the Top 200. Standard independent shows (no mentions of Patreon on their websites/podcast descriptions) counted for another 16 of the Top 200.

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