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Magellan AI: Q3 Podcast Revenue Up 22%

· Time to read: ~1 min

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The company released its Q3 Podcast Advertising Benchmark Report which not only showed the increase in advertising, it also revealed that over 1700 new brands ran on podcasts for the first time.

The sports category added the most new advertisers.

Podcast ad spending continued to grow every month this quarter. In total Q3 spend increased 22% over Q2 spend and 87% over Q3 ‘20 spend.

The average new brand spent $22k in podcast ads, up 10% from Q2, according to the report and ad load per episode increased to 5.8% in Q3 from 5.2% in Q2. The full report can be downloaded HERE.

Magellan AI will be hosting a webinar about the numbers Thursday, November 4th at 1PM ET. REGISTER

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