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Podcast advertising analytics and attribution platform Magellan AI has added support for analyzing Spanish language podcasts in the US and Mexico. Magellan AI provides podcast data and analytics to buyers and sellers of podcast inventory.
“Magellan AI provides the most accurate reflection of the podcast advertising landscape. A missing piece of that landscape is the monitoring of Spanish language podcasts in the US,” said Cameron Hendrix, the company’s CEO and co-founder. “We are excited to launch monitoring of Spanish language podcasts in the US to address that void.”
John Goforth, Magellan AI’s CRO expanded, “Millions of downloads are being monetized each month on Spanish language podcasts in the US. Until now there wasn’t a good way for sellers to find those advertisers, and buyers to find those shows. This product fills that gap.”