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Magellan AI says it has added a Verified Downloads feature which will provide its advertisers with a central source for show downloads, individual episode downloads, and unique listenership.
“Buying and executing podcast advertising campaigns continues to be a challenge for brands and agencies, and we’re taking yet another step forward today in streamlining that process. We’re here so every brand and agency can get rid of that hard-to-manage spreadsheet they’re using to try to keep the entire industry straight,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “We’re looking forward to accelerating both the number and quality of connections made between the buy-side and the sell-side in our platform.”
Magellan AI Verified Downloads will start its beta in Q4 2021, with plans to make it widely available in Q1 2022.