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LiveXLive Media, owner of PodcastOne, has entered into a two-year joint venture agreement with Audio Up Media. The deal includes LiveXLive’s exclusive distribution and advertising sales rights for existing Audio Up podcasts, as well as co-ownership of planned new podcast shows.
The new shows will feature both a variety of different major recording artists as well as original music. Both LiveXLive and Audio Up will be co-funding the joint venture and all revenue generated as part of the deal will be evenly split. In addition to podcast distribution, LiveXLive will have a second window opportunity to develop these podcasts into film and television properties, and artist album releases.