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Those ten shows will come from another podcast network called More Banana, which, much like Lipstick & Vinyl, focuses on female voices aimed at a female audience.
The deal between the two networks includes ad sales representation from Focus 360.
Lipstick & Vinyl CEO Allyson Marino said, “More Banana has the same goal as Lipstick & Vinyl, and that is to bring more female voices and topics to the forefront of podcasting through quality programming. I look forward to working with Cait and her team to advance our purpose of developing engaging content that speaks to women across their varied interests and lifestyles.”
“With this partnership between Lipstick & Vinyl and More Banana, Focus 360 can deliver even more solutions to our advertisers who want to reach engaged female audiences,” stated Phil Brown, Chief Executive Officer of Focus 360. “I’m delighted to be working with highly talented and forward-looking women like Allyson Marino of Lipstick & Vinyl and Cait Moldenhauer of More Banana, and I’m excited about all the new opportunities we can bring to our advertisers and their agencies.”