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Libsyn Reports Rates Down Slightly

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Today Libsyn announced that in July the average CPM rate for ad inventory sold through Libsyn’s AdvertiseCast was $23.60 for a 60-second ad spot, down slightly from June ($23.95) and up from last July ($23.43).

The three highest CPM categories in July based on delivered advertising were: Technology: $28 Business: $24 Education: $23

“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to generally be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”

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